Imagine if you were rewarded for your efforts to reduce your climate footprint. Arla Farmers are. To encourage farmers to reduce the carbon footprint of their milk and improve protection of biodiversity on the farm, they get points for feeding their cows efficiently, managing manure well or using renewable electricity, to mention a few. The more points a farmer earns, the more they are paid per kilo of milk. Up to 500 million Euro annually are earmarked to reward our farmer owners' activities to reduce the carbon footprint of their milk and improve protection of biodiversity on the farm.