More than 1 million respondents
- Read time:
- 1 min
- Published:
- 10 June 1999
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A consumer competition to promote MD's Puck range in Saudi Arabia has resulted in an enormous number of responses. No fewer than 1.25 million coupons arrived at MD's Saudi subsidiary, Danya Foods, during a three month campaign, which finished at the end of the year.
Although the Puck range is already hugely popular among Saudi consumers, a strongly contributing factor was undoubtedly the prizes on offer - 24 carat gold bars at a total value of 100,000 rials, approximately DKK 170,000 pounds.
The Puck range includes processed cheese in glass containers, long-life cream and individually wrapped processed cheese. With an awareness factor of 98 per cent, Puck is one of the best known brands among Saudi Arabia's 19 million inhabitants. Puck processed cheese is the Saudi market leader within its category.
Arla Foods is an international dairy company owned by more than 8,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.
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