Norway’s most successful launch of 2000
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- 1 min
- Published:
- 12 January 2001
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Høng CremeBlå and Høng CremeVit have had the best possible start in Norway. Launched in March last year, the two mould cheeses were the most successful cheese launches of 2000 according to AC Nielsen, the opinion-research institute.
“The launch had a rather low profile, so it was great to see that good flavour, top quality and eye-catching design still have an important role to play,” said Product Manager Christian Paulsboe, Arla Foods Norway.
The Norwegian market has long been dominated by traditional cheeses such as camembert and blue mould. Now the slightly different Høng CremeBlå and Høng CremeVit clearly appeal to Norwegian palettes.
Arla Foods is an international dairy company owned by more than 8,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.
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