Lurpak Butter Ghee off to a good start

Sales of Lurpak Butter Ghee, launched in Middle Eastern markets in the spring, are up by 900 tons, which means that overall Lurpak exports to the Middle East increased by 1,000 tons last year.

This was announced at Butterdane’s Annual General Meeting last week at Arla Foods’ head office. Butterdane, the joint sales company for the 11 Danish member dairies, is included in Arla Foods’ consolidated accounts.

Last year’s exports of Lurpak butter and blends totalled 63,300 tons, i.e. an increase of 4,400 tons and an 8% rise. Exports increased by 13% during the preceding year.

Managing Director Jens Refslund described the year’s results as satisfactory.

“This has been achieved despite the low dollar and falling export subsidies. It is, however, pleasing that despite increased competition, we have succeeded in compensating for this through price increases for Lurpak products in many of our most important markets,” Jens Refslund said.

Butterdane’s turnover increased by DKK 117 million on the year to DKK 2.39 billion. The result was DKK 62.6 million against DKK 24.2 million the previous year.

Accounting for two-thirds of exports, the UK continues to be Lurpak’s largest market. Almost 42,000 tons Lurpak and Lurpak Spreadable were exported to the UK. With 18% of exports, the Middle East comes second.

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