History and production of Puck®

The Puck® brand started as a spreadable cream cheese in Germany, but was launched in the Middle East in 1983 with a selection of processed products, primarily cheese. In 1988 the main product, spreadable cheese in jars, sold more than 1000 tonnes. Since then, Puck® has become one of the region’s leading dairy brands.

Markets

Saudi Arabia and the Gulf States, the United Arab Emirates, Kuwait, Bahrain, Qatar and Oman are the largest strategic markets for the Puck® brand, followed by Lebanon, Jordan and Syria.

Puck® has also been launched in the North African countries. Moreover, Puck® products are available in selected stores in Europe, while Arla Foods has also been successful in launching the brand in Kazakhstan in Central Asia.

Production

Products under the Puck® brand are produced at the four Danish dairies: Holstebro Flødeost, Bislev, Esbjerg and Branderup, and at Arla’s dairy in the capital of Saudi Arabia, Riyadh.